Area of expertise: Museums, galleries and heritage
Client: Renaissance West Midlands
Project: The Footsteps of Giants Festival
Renaissance West Midlands staged a region-wide public festival in 2006, celebrating the 'giant' individuals, inventions and ideas that have shaped the West Midlands, from industrialist Abraham Darby and footballer Sir Stanley Matthews to jet engine inventor Sir Frank Whittle and author JRR Tolkien.
Held during Museums and Galleries Month (MGM), the festival consisted of over 100 exhibitions, activities and events on offer across more than 40 regional cultural venues. The exciting and varied programme included a giant sleepover, discovery trails, historical re-enactments, interactive workshops and bangra dancing - all aimed at celebrating the scientific, technological, artistic, cultural and sporting achievements of the West Midlands.
Jane and her team were retained by Renaissance West Midlands on a three year basis in 2004 to support their Family Friendly campaign and the Footsteps of Giants festival. Jane led the implementation of the PR strategy for Footsteps of Giants as well as the co-ordination of the festival. Jane continues to work with Renaissance West Midlands on a project basis.
A programme of events and communications activities was developed to maximise PR opportunities for Footsteps of Giants, including:
"I've sat through so many pitches when the Chief Executive of a PR agency promises you the earth; six months later the only thing harder to find than the Chief Executive is the coverage in the press. Fortunately this was not the case when we appointed Jane and her team to support our Family Friendly campaign and Footsteps of Giants. Anyone looking for someone with an intelligent approach to PR, with boundless energy and the ability to deal with both strategic and operational details, should look no further."
Head of Marketing, Ironbridge Gorge Museums Trust