As Jane Wilson, CEO of CIPR, the professional body for the public relations industry explains: "The CIPR PRide Awards represent the best, most creative and most effective public relations work across the UK and to get to this stage in the competition is a great achievement. The judging process is rigorous with a national panel of industry experts assessing the shortlisted entries and choosing the winners."
"Awards like these are particularly important to us as PR practitioners," says Firebird's MD Jane Bevan, "not only because we are being judged by our peers, but also because of the message it conveys to our clients."

The Firebird team at the CIPR PRide Awards 2011