Building on Firebird's extensive experience of working with print and broadcast media, these courses provide the knowledge and skills needed to deliver effective media communications and to develop good working relationships with print and broadcast journalists. Delegates learned to work with the media with greater confidence and left the course with practical PR tools and techniques that they can implement during interactions with journalists.
Topics covered during the courses included:
For the Advanced interview skills course, Firebird drew on its network of industry contacts to involve two guest tutors who helped create authentic interview scenarios:
Training for both courses took place at the estate office of Burnham Beeches, a National Nature Reserve consisting of ancient woodland, heath and wetland.