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Investing in strategic leadership
Institute of Leadership and Management training
Firebird PR Managing Director, Jane Bevan, recently participated in a Level 7 Award training course in Strategic Leadership - one of the highest-level qualifications open to managers today. Run by the Institute of Leadership and Management (ILM), it consisted of five day-long workshops over a three month period.
Described as an accelerated learning experience of best practice and latest management thinking from around the world, the course is designed for leaders of small business companies. The course consists of a series of practical workshops around vision and strategy, driving growth and profit, the sales process, sustainability, employee engagement, finance and leadership theory.
Jane said: "It was extremely valuable to take time out of the business to think about Firebird's strategic direction. I also enjoyed the opportunity to work alongside and learn from fellow participants - CEOs and senior managers from a range of businesses in commercial, creative and charity sectors. The experience has really helped us to develop our own business sales and marketing strategy."